Taking the colour green and its associations with health, vitality and ‘the natural’ as a starting point, Fresh Produce plays with ideas of how nature or the non-human-made is shaped by and interpreted through cultural and commercial concerns.
When strawberries are imbued with fish anti-freeze genes to keep them preserved during their cold transportation across the world, how do we define our concept of ‘aliveness’? How insidious are our alterations and interventions into the natural world and does this mean for our place in a wider ecological setting? Do these interventions only go one way?
In an absurd visual melange – part children’s educational tv, part advertisement and part punch and judy show – Fresh Produce humorously plays with the tools we use to construct, validate and maintain our ontological hierarchies.